During the week of November 12-16th, The Junior League of Morristown is launching The Little Black Dress Initiative ; a social awareness campaign, which will seek to increase knowledge the poverty in NJ, by asking our members to wear one black dress for a week to highlight the effects of a lack of access to resources.
What is the Little Black Dress Initiative?
The Junior League of Morristown (JLM) is running its third annual Little Black Dress Initiative (LBDI). LBDI is a poverty awareness and fundraising campaign that sheds light on the “invisible poverty” that surrounds us, with the goal of raising awareness and funds to help lift the burden carried by the most vulnerable in our community. The 2018 Federal Poverty Level for a family of four is $25,100 for the year. JLM is aiming to raise that same amount in five days.
League members throughout Morris County will wear one black dress for five days to illustrate the effects poverty can have on a woman’s access to resources, confidence and opportunities. They will wear a pin that says, “Ask Me About My Dress,” to spark conversation and spread awareness of the initiative and its objectives.
Why is LBDI necessary?
- Morris County has 5,286 children living under the Federal Poverty Guideline. The 2018 Federal Poverty Guideline for a family of 4 is $25,100 per year.
- 7,537 children in Morris County live in households that receive Supplemental Security Income (SSI), cash public assistance income, or Food Stamp/SNAP benefits.
- In 2016, rental costs proved to be a burden to many Morris County households, with 42 percent spending 30 percent or more of their income on rent.
To date, the JLM’s LBDI has raised nearly $40,000 to support the mission of the JLM. Funds raised through LBDI allow the JLM to improve our community and provide our volunteers with leadership, training, and development opportunities.